We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.

Your body size and shape, if you choose to tell us this

Your payment information

This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)

Your contact history with us

What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message. If you contact us by phone we record calls to our customer care centre, too.

Purchase history and saved items

What you’ve bought in the past, what you’ve searched for - including using our Style Match feature - what you’ve saved or added to a board for another time, and when you have asked us to tell you that something is back in stock.

Information about your phone or laptop, and how you use our website and app

Information collected when you browse our site or use our app, including your IP address and device type, how you use our website and app (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.

Information from Social Media or accounts you link to us

What we do if you link your Social Media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.

If you post comments about WEDDISTORE, tag WEDDYSTORE or post photos to our Social Media pages

Your responses to surveys, feedback and competitions

Other identifiable information

You don’t have to give us all of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services.

Fraud prevention and detection
We use any of the above categories of information to identify, prevent and detect fraud, against either you or against WEDDYSTORE. Detecting and preventing fraud is an unfortunate, butan absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.

We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect WEDDYSTORE and our Service. Your rights in relation to this are detailed below.

Personalising your WEDDYSTORE experience
We use the data we collectto help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love.

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you:

• Companies in the WEDDYSTORE group, as sometimes different bits of our group are responsible for different activities
• Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
• Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
• Affiliates who help us reach out to potential new customers or promote our products on their websites
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:

• Social Media sites (for example if you choose to link your accounts to us) and other companies approved by you
• Product size and fit advisors to help you choose the right products
• Marketplace sellers where you place a Marketplace order; and
• Other third party payment providers, when you choose to use their payment services

If you would like to know more about the 3rd parties we may share personal data with, or how to find out more on how they will use your data, please contact us at the details below.

We may also provide third parties with aggregated and anonymised information and analytics about our customers. Before we do so, we will make sure that it does not identify you.

If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services.

How to stop marketing messages from WEDDYSTORE.com
You can control the marketing communications you receive from us through the Contact Preferences section of your WEDDYSTORE account. You also have the following options:

• Emails: You can also click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the Contact Preferences section of your account so you can unsubscribe from that method of communication.
• Text Messages: You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication.
• Any method of Marketing: You can contact our Customer Care team . Once you do this, we will update our records to ensure that you don’t receive further marketing messages.

If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request.

Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification.

How to stop marketing messages from WEDDYSTORE Marketplace
Marketplace has a separate system for marketing preferences to our main WEDDYSTORE websites and apps. All WEDDYSTORE Marketplace customers have the option to receive marketing communications from Marketplace and/or selected third parties.

If you decide you no longer want Marketplace marketing communications, you can opt out by visiting My Marketplace > My Details in the WEDDYSTORE Marketplace website or you can click on the ‘unsubscribe’ link in any Marketplace email.

We use online advertising to keep you aware of what we’re up to and to help you see and find our products.

You may see WEDDYSTORE banners and ads when you are on other websites and apps, such as Social Media. We manage this through a variety of digital marketing networks and ad exchanges. We also use a range of advertising technologies.

The banners and ads you see are based on information we hold about you, or your previous use of WEDDYSTORE (for example, your WEDDYSTORE search history, and the content you read on WEDDYSTORE) or on WEDDYSTORE banners or ads you have previously clicked on.

For more information on our use of advertising technologies and Cookies, please see our cookie notice

WEDDYSTORE is a global business with operations inside and outside of the United Kingdom and we use suppliers and fulfilment centres located across the world. Some of these locations will not offer the same level of protection for your personal data as the UK or the EU, but if we transfer your information to one of these locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your transferred information.

We’ll hold on to your information for as long as you continue to be an WEDDYSTORE customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe.

If you no longer wish to be a customer you can contact our Customer Care team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.

You have a lot of rights relating to your personal information, these are:

• The right to be informed about how your personal information is being used (like this notice!)
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
• The right to stop direct marketing messages, which you can do through My Account
• The right to withdraw consent for any consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider
• The right to ask us to explain any computer-system decision about you
• The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the WEDDYSTORE website or other WEDDYSTORE services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use WEDDYSTORE.

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

• Have any questions or feedback about this notice
• Would like us to stop using your information
• Want to exercise any of your rights as set out above, or have a complaint

Please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping us a line at info@weddystore.com or else through Customer Care via the WEDDYSTORE website. Or if you’d like to, you can write to us at:

WEDDISTORE
Rixdorfer Straße 107
12109 Berlin
Germany